As an experienced practitioner with over 4 decades in the field, the book is filled with practical insights and examples that follow his 4 stage approach. Given the advancing technology of the last 12 years within this field, the author has included more detailed content related to AI and Big Data. As well, the author discusses other technologies which are more prominently used in within the digital marketing environment . The book also includes some basic "Do's and Don'ts " which the author has learned over his long career.
Beyond the Book:"Data Science for Managers(How to use Data (Big and Small) to Solve Business Problems "
The newer and revised version of "Data Science For Managers" is an updated version of the original book published back in 2014.