The work explores the impact of UGC on how luxury consumers perceive value within brand communities.
We examine the value of customer co-creation through a systematic literature network analysis, utilizing the main research path to identify key studies and outline future trajectories. Analyzing citation networks, keyword co-occurrence, and global citation scores from Scopus highlights the evolution of the literature, key articles, dominant methodological approaches, and promising research areas that remain underexplored.
The results reveal that the SLNA analysis highlights customer co-creation value as a significant theoretical corpus applicable to various empirical contexts. Additionally, there is a lack of SRs in this field, a gap that the present research addresses by rationalizing and systematizing the existing literature. Finally, there is a growing academic interest in customer-to-customer value co-creation, service recovery, and customer value co-creation behaviour.