News and Opinion

A new look for Nature

Have you seen Nature’s new logo?
Published in Ecology & Evolution
Go to the profile of Ruth Milne
Ruth Milne
Past Springer Nature Staff Member, Springer Nature
A new look for Nature
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Go to the profile of Gao Jianguo

In its 150th year, Nature has been redesigned for clearer research communication in the digital age. 

From 1869 to 2019

Read about the design decisions behind Nature’s new look, including its custom typeface, here. And explore our gallery of past designs below.

All Victorian in 1869
Some colour in 1958
1968 and more minimalist
The introduction of the lower case 'n'
Going red for the '80s
2019 sees a redesign for the digital age

What do you think of Nature’s new look? Let us know below if you like. 

Go to the profile of Ruth Milne
Ruth Milne
Past Springer Nature Staff Member, Springer Nature

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Go to the profile of CR Fisher
CR Fisher
almost 5 years ago

Is the Harding typeface going to be available for non-Springer/Nature users? It looks absolutely wonderful, and I really, really want it. I love the tall x-height!

Go to the profile of Ben Johnson
Ben Johnson
almost 5 years ago

Thanks for your comment - we love Harding too! Sadly the Harding font is only for Nature-branded journals, but our creative designer was really pleased to hear the feedback. 

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Ecology
Life Sciences > Biological Sciences > Ecology
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