"Which place?" The Future Pathways of Place Branding

What comes next?!

Published in Social Sciences, Earth & Environment, and Business & Management

Go to the profile of Fabiana Gondim Mariutti, Ph.D.
Fabiana Gondim Mariutti, Ph.D.
Dr, FUNDACE at FEA-RP Universidade de São Paulo
"Which place?" The Future Pathways of Place Branding
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"Which Place?" All places, far and near, large, and small, highly developed or on a development path, are looking for the best solutions and practices to fulfil the needs and ambitions of their internal and external stakeholders. Place branding is an approach that supports places in these efforts, strategically and interactively. As Kavaratzis and Florek (2021) claim, “in the near future, the global place branding scholarly community will need to address a series of challenges and questions that remain unsolved and unanswered, with implications for both the theory and the practice” (p.28). At the same time, scholars and practitioners need to consider the regional and local dissimilarities. The Brazilian perspectives, possibilities, and conditions are no exception. 

https://uninove.emnuvens.com.br/remark/article/view/21486/9464

Go to the profile of Fabiana Gondim Mariutti, Ph.D.
Fabiana Gondim Mariutti, Ph.D. (She/Her)
Dr, FUNDACE at FEA-RP Universidade de São Paulo

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Space and Place in Culture
Humanities and Social Sciences > Cultural Studies > Cultural Theory > Space and Place in Culture
Integrated Geography
Physical Sciences > Earth and Environmental Sciences > Geography > Integrated Geography
Branding
Humanities and Social Sciences > Business and Management > Marketing > Branding

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