About Caroline Xavier Valdivino
Master’s student in Business Administration at the Graduate Program in Business Administration of the State University of Ceará (PPGA/UECE), with a research focus on marketing and consumer behavior. Holds a Bachelor’s degree in Business Administration from the State University of Ceará (2023) and a technical degree in Telecommunications from the Federal Institute of Education, Science and Technology of Ceará (IFCE, 2018), integrated with secondary education. Possesses professional experience in the fields of Business Administration and Telecommunications, with an emphasis on project management, procurement, public bidding, and administrative processes. Currently engages in research centered on consumption dynamics, digital culture, and marketing strategies, exploring phenomena such as user engagement, the social and solidarity economy, and digital platforms.