Maria Alejandra Pinero De Plaza (She/Her)

Adjunct Fellow of the University of Adelaide, Medical School- Health and Medical Sciences | Research Fellow , Flinders University
  • Australia

About Maria Alejandra Pinero De Plaza

Driven by a focus on innovations that create lasting value, Dr Pinero de Plaza works at the intersection of evaluation, stakeholder alignment, and operational readiness. Through implementation science, she applies dynamic and adaptive strategies, artificial intelligence, and cross-disciplinary methods to move complex ideas beyond pilots and into sustainable adoption.

With a background in Marketing Science, Health Promotion, and Consumer Behaviour, and currently undertaking training in Applied Artificial Intelligence and Data Science at the Massachusetts Institute of Technology, she brings a distinctive perspective to understanding how people interact with technologies, environments, and information in complex health and socio-technical contexts. Her work combines behavioural insight, participatory approaches, and systems thinking to evaluate human behaviour, digital innovation, and the responsible integration of AI across disciplines, with proven applications in public health, healthcare interventions, and research and applications on evidence-informed system redesign.

Intro Content

Why good ideas fail: measure adoption before it’s too late

Governments, funders, and industries invest billions in health care, AI, renewables, mining, fintech, and even the space industry. Yet many pilots stall after early promise. The issue is not invention but adoption: without sustained use, innovations risk fading into unfulfilled promises.

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Recent Comments

Thank you, Nisha. I really appreciate your comment.

It was a privilege to help translate these insights into tools that support more visible and teachable relational care. The way participants imagined ideal care experiences helped shape how we approached the video and infographic.

I'm glad the piece resonated with you. :)