Sharing your science through many different channels is a great way to increase awareness, promote engagement with science, and demonstrate the impact of your work. 

Telling your teams 

Your organisation, institution, and funding body are all likely to have media and communications teams who are keen to support you in sharing your work with the world. You may already have spoken to them about your article publication but be sure to let them know about your blog post too! 

They are very welcome to share the link to the blog post across their channels, social media accounts, newsletter, and more. 

Sharing on social media 

Social media is an extension of academic networking, allowing you to engage with researchers you know, and those you don’t. The 2024 Springer Nature Social Media Survey revealed that 75% of active researchers use social media for professional purposes, and over 80% use it to search for new research. 

Choosing the right platform 

When promoting your work on social media, it is important to select the right platform: 

• LinkedIn for professional engagement and visual posts  
• X/Twitter and BlueSky for real-time conversation and tagging researchers. Bluesky is a newer platform with academic communities 
• Instagram and Stories for visuals and links via bio  
• WeChat for conversations particularly relevant to those based in China  
• Facebook for groups and institutional pages 

Tips for effective promotion 

We advise that you: 

1. Start with one social media platform: choose the one where you think your research community is most active and concentrate your efforts there first 
2. Collaborate: consult your colleagues for their advice and share the workload 
3. Make your content visually appealing: use images and videos, where possible 
4. Post frequently and regularly: using a scheduling tool can help 
5. Tag and thank contributors: continue to expand your community  
6. Use hashtags: they will help to increase your audience reach! 

How to share your post on social media 

At the top of your post, just below your profile image, you will see a ‘Share’ button that allows you to share your post directly to Twitter, Facebook, or LinkedIn. You can also share it via  WhatsApp and Email.  

Another way to share your post is to copy the short URL that can then be included on other sites or shared with colleagues. Using the short URL frees up space in your social media posts to allow you to talk more about your work! 

When sharing your blog post on social media, keep in mind that these platforms are open to all and that non-experts are likely to see your post. Try to avoid using jargon or acronyms and instead explain things in clear and concise terms that can be understood by both experts and those who may not know much about the field.  

You may also see your post shared by Springer Nature’s social media accounts on Instagram, X, and LinkedIn. A like, retweet, or comment is really appreciated and helps people to discover your profile and more about your work. 

Ensuring accessibility 

You can find out more about how to ensure your blog is accessible in the [other post title], but it is also important to think about accessibility when you share your work on social media. If you add any images to your social media posts, be sure to: 

Include alternative text to describe images  

Some social networking sites generate automatic alternative descriptions, which can often be incorrect and don’t accurately represent the image. Therefore, it is always better to add your own. Whilst being essential for accessibility, adding alt text also improves SEO (search engine optimisation) for your post to help more people discover it when browsing online. Don’t forget this applies to images of text and gifs too! 
 
For more information on adding alternative descriptions on different social media platforms, take a look at the links below: 

• X - adding alternative descriptions 
• LinkedIn - adding alternative descriptions 
• Facebook - adding alternative descriptions 
• Instagram – adding alternative descriptions (mobile devices only)  

Consider your use of .gifs 

Before sharing a .gif file, be sure to consider the flashing and blinking nature of some .gifs. If you would like to find out more about making accessible animated content, including .gifs, the BBC offers some advice on creating accessible animated images. Don’t forget to include alt text with your .gif to accurately describe its content. 

Include captions on videos

You can upload a video that already includes open captions (burned in) to most platforms. It is highly recommended to add your own captions, rather than relying on auto generated captions, as they frequently contain mistakes.  
 
Adding captions makes it easier for audiences to watch and engage with videos when using their device without sound, or for those hard of hearing. As well as providing important accessibility, captions can also help to drive stronger engagement with your post. 

Capitalise the first letter of each word in a hashtag 

Capitalising the first letter of each word helps screen-reading software read out each word separately, making it much easier to follow. For example, use #ResearchCommunities and not #researchcommunities. 

Be mindful when using emojis 

A screen reader announces every emoji you include. If you include emojis within the text of your post, be mindful that they will be read out in full within the sentence which may disrupt the flow of your post. It is best to use emojis sparingly and at the end of sentences. 

If you’d like to learn more about accessibility on social media, below are some useful resources to explore:  

• Facebook accessibility centre 
• LinkedIn accessibility support 
• Making your digital content accessible, GCS 

Join the conversation! 

Add a comment or question to your favourite blog post. Liking and commenting are great ways to encourage engagement and support fellow Communities’ members. 

If you have any questions about increasing engagement with your content, please get in touch with the team and we’ll be happy to help.