C. Clark Cao (He/Him)

Assistant Professor of Marketing, Lingnan University
  • Hong Kong

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Nature Communications

Two Can Play the Game of “You”: Behavioral Consequences of Second-Person Pronouns in Written communications Between Authors and Reviewers of Scientific Papers

In peer review, authors addressing reviewers using second-person pronouns receive fewer questions, shorter responses, and more positive feedback. This is because “you” (vs. non-“you”) usage creates a more personal and engaging conversation. Here, the authors offer some reflections on their work.

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