Creating an engaging event round-up in the ‘Life in Research’ channel is an excellent way to keep your audience engaged after the event and encourage future participation. Here are some tips and tricks to help you publish a compelling recap post that captures the essence of your event and keeps your audience engaged.

Summarise key takeaways

Provide a brief summary of the key takeaways from the event to highlight main points. This helps viewers who may not have attended to grasp the essential insights and allows them to get involved with the ideas shared.

You can also highlight a key question or popular topic that generated significant discussion among participants. This can inspire new and continued conversations and reflections. You could even encourage the conversation to continue in the comments of your post!

Include quotes from speakers

Quoting one or more of the speakers is a great way to highlight the content and importance of the event, generate further discussion, and shine the light on the speakers and their work. Select engaging quotes that are thought-provoking or inspiring, which also resonate well with the audience. You can use the quote tool within the blog to help this stand out to readers too.

Embed multimedia elements

If available, please feel free to embed a recording of the event. This allows our viewers to relive the experience or catch up on what they missed. Including photos from the event can break up the text and make your post visually appealing; capturing candid moments and engagement to showcase the community's atmosphere.

Encourage discussion

Asking an open-ended question at the end of your post to encourage readers to share their thoughts and continue the discussion in the comments section. To facilitate more engagement, it is a good way to consider replying to comments to spark further dialogue and create a sense of community around the event topic.

Signpost to future events and resources

If there are more relevant events coming up, please try to provide more information about the next event or related activities to maintain interest and encourage readers to participate in future gatherings. Please also remember to  include links (within the text) to additional resources, articles, or recordings that could provide more insights on the topics discussed.

By following these tips, you can create an engaging event roundup post that not only informs but also inspires and connects your audiences long after your event has taken place. If you have any questions about writing a post or uploading a video, please don’t hesitate to get in touch with a member of the team.

We look forward to seeing your event roundups!