This work aims to ascertain if the effectiveness of viral advertising depends on the previous affinity level of the audience (experience with the brand or with the cause): high, moderate or low. Supported by Generalitat Valenciana under the predoctoral grant programme VALi+d, ACIF/2015/227.
Improving Residents’ Quality of Life Through Sustainable Experiential Mega-Events: High- Versus Low-Context Cultures Natalia Vila-Lopez, Ines-Kuster Boluda, Jose Trinidad Marin-Aguilar (2022)
This paper explains how DMOs can improve resident's quality of life using experiential and emotional mega-events.
A bibliometric analysis on packaging research: towards sustainable and healthy packages Natalia Vila-Lopez, Inés Küster-Boluda (2020)
This paper reviews the evolution of packaging research. It has been financed by the Spanish Minister of Economy and Competitiveness. Project: “Alimentos reducidos en grasas y jóvenes. Cómo mejorar su comercialización”. Ministerio de Economía y Competitividad. Programa I+D+i CSO2013-42524-R.
This paper tries to explain the role of virtual influencers in different industries in the communication strategy.
SPARK at Stanford offers a unique model to advance and de-risk therapeutic research in academia
Impact of Bio‐geo‐ecological Determinants on the Current and Future Mosquito Fauna in the Kingdom of Saudi Arabia: Challenges and Emerging Innovative Bio‐computational Opportunities