Behind the Paper
The real stories behind the latest research papers, from conception to publication, the highs and the lows
Defect induced giant electromechanical effects: the backstory
Barium Titanate is a well known ferroelectric and piezoelectric material, i.e. materials that strain with voltage. We show in this work that one can remove ferroelectricity in this material by placing defects, yet, hugely enhancing the electromechanical effects. This is useful in context of M/NEMS.
Nanocomposite Electrocatalyst Enables High-Power Li||S Batteries
Despite high energy density exhibited by lithium||sulfur (Li||S) batteries, charge-discharge rates remain low, limiting practical application under high-power output. The objective of this study is to boost sulfur reduction kinetics for high-power Li||S batteries.
Data mining to reposition a religious tourist destination in COVID-19 Natalia Vila-Lopez, Ines Kuster-Boluda
This paper investigates how data mining can be used to identify the main topics associated with the positioning of tourism destination. Financed by Consellería de Innovación, Universidades, Ciencia y Sociedad Digital. AICO 2022 CIAICO/2021/062: El deporte en la construcción de marca país...
Opinion leaders on sporting events for country branding Natalia Vila-Lopez, Ines Küster (2024)
This work examines how an opinion leader contribute to city branding. It was financed by Consellería de Innovación, Universidades, Ciencia y Sociedad Digital de la Generalitat Valenciana. AICO 2022 CIAICO/2021/062: “El deporte en la construcción de marca país: el turista y el residente”.
Segmenting the audience of a cause-related marketing viral campaign Elísabet Mora, Natalia Vila-Lopez, Inés Küster-Boluda (2021)
This work aims to ascertain if the effectiveness of viral advertising depends on the previous affinity level of the audience (experience with the brand or with the cause): high, moderate or low. Supported by Generalitat Valenciana under the predoctoral grant programme VALi+d, ACIF/2015/227.
Improving Residents’ Quality of Life Through Sustainable Experiential Mega-Events: High- Versus Low-Context Cultures Natalia Vila-Lopez, Ines-Kuster Boluda, Jose Trinidad Marin-Aguilar (2022)
This paper explains how DMOs can improve resident's quality of life using experiential and emotional mega-events.
A bibliometric analysis on packaging research: towards sustainable and healthy packages Natalia Vila-Lopez, Inés Küster-Boluda (2020)
This paper reviews the evolution of packaging research. It has been financed by the Spanish Minister of Economy and Competitiveness. Project: “Alimentos reducidos en grasas y jóvenes. Cómo mejorar su comercialización”. Ministerio de Economía y Competitividad. Programa I+D+i CSO2013-42524-R.
A bibliometric analysis of virtual influencers in the Web of Science
This paper tries to explain the role of virtual influencers in different industries in the communication strategy.
Uniting academics and industry to address unmet medical needs
SPARK at Stanford offers a unique model to advance and de-risk therapeutic research in academia
